SOCIAL MEDIA SKILLS AND RESULTS

@SelectPHL

RESPONSIBILITIES

Created a content schedule with 3+ daily posts on LinkedIn and Twitter

Created content and wrote copy

Schedule posts using Buffer

Live tweet at events

Occasionally post on @ChamberPHL Twitter, LinkedIn, Facebook, Instagram; @artsbizphl Instagram; @CEOCouncilPHL Twitter and LinkedIn

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RESULTS

Followers

↑ Grew Twitter following by 500+

↑ LinkedIn by 400+ 

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Page views (LinkedIn)

↑ Doubled (2x) page views in FY 2020 compared to FY 2019

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Impressions (LinkedIn)

↑ 2x FY 2020 impressions compared to FY 2019

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Impressions (Twitter)

↑ 2x FY 2019 impressions compared to FY 2018

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Unique Impressions (LinkedIn)

↑ 3x FY 2020 unique impressions compared to FY 2019

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Monthly Average Clicks (LinkedIn)

↑ 2.5x FY 2020 monthly clicks compared to FY 2019

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Engagement (LinkedIn)

↑ Increased average engagement in FY 2020 of 3.5% compared to 1.3% in FY 2019