PUBLIC RELATIONS | MARKETING | SOCIAL MEDIA
HI THERE!
Welcome to my professional portfolio. Over the years, I’ve had the chance to work with many great companies while growing my public relations, marketing, and social media skills along the way. I currently work at a marketing and communications agency as a Senior PR Strategist for B2B technology clients.
In my free time, I enjoy venturing around Philadelphia, listening to Taylor Swift (Taylor's Version, of course), riding my Peloton bike, or watching anything on Bravo.
NATIONAL MEDIA COVERAGE
I have experience in gaining national, trade, and local earned media in the e-commerce, technology, education, and senior living spaces. I have many close relationships with reporters and have worked closely on many articles and have written various bylines and op-ed's with the following media outlets. Note: Logo credit to respected media outlets.
TRADE MEDIA COVERAGE
LOCAL MEDIA COVERAGE
MARKETING CONTENT
I have created marketing collateral and wrote copy for many different types of marketing pieces, including newsletters, social media, websites, print and digital advertisements, reports, and more.
SOCIAL MEDIA
I previously managed the Zer0 to 5ive social media channels. I developed a social media plan that positions Zer0 to 5ive as a thought leader and expert in the public relations and marketing fields. I also created weekly content for all social media platforms and created the Zer0 to 5ive Instagram account.
In my previous role, I managed a Twitter and LinkedIn account for Select Greater Philadelphia. When I took over in December 2018, both accounts grew in followers, posts, and engagement.
WEBSITE
I previously managed the Zer0 to 5ive website. I was responsible for keeping the blogs, news posts, and announcement sections up to date.
In my previous role, I managed the Select Greater Philadelphia website and was responsible for creating content and making sure the data shown is up-to-date. The site was an informational tool about the Greater Philadelphia business community.
ABOUT ME
Hi! My name is Sydney and I am passionate about working with the media, writing, and social media. Over the years, I’ve had the chance to work with many great companies from a public relations agency to a regional chamber of commerce. I have experience in press releases, media pitches, op-ed's, letters to the editor, social media posts, blog posts, newsletter content, website content, and so much more!
In my free time, I enjoy exploring Philadelphia, spending time with my friends and family (and my cat), listening to Taylor Swift, watching the latest TikTok trend, and eating Italian food.
MY RESUME
Experience & Expertise
SENIOR PUBLIC RELATIONS STRATEGIST
August 2021 - Present
Zer0 to 5ive | Devon, PA/Remote
PUBLIC RELATIONS STRATEGIST
August 2020 - Present
Zer0 to 5ive | Devon, PA/Remote
Develop and execute public relations campaigns for multiple education technology and e-commerce companies
Write and pitch press releases, media advisories, op-ed’s, and letters to the editor to reporters
Manage local, regional, and national media contact lists
Coordinate press interviews with clients
Create content for the 0to5 social media channels
MARKETING & MEDIA AFFAIRS ASSOCIATE
October 2018 - June 2020 (Laid off due to COVID-19)
The Chamber of Commerce for Greater Philadelphia | Philadelphia, PA
Public Relations Responsibilities
Executed all media relations efforts for the Chamber and the strategic communication plan
Wrote and pitched press releases, media advisories, op-ed’s, and letters to the editor to reporters
Managed all media contact lists
Wrote a monthly op-ed in Metro Philadelphia about the Greater Philadelphia business community
Acted as a media liaison for the Chamber
Coordinated press interviews
Marketing Responsibilities
Wrote and HTML coded a monthly economic development newsletter (18,000+ recipients), a weekly upcoming events email (30,000+), and a biweekly investor and partner newsletter (1,000+)
Managed email distribution lists in Microsoft Excel and Salesforce
Managed Select Greater Philadelphia's Twitter (@SelectPHL), LinkedIn (/SelectPHL), and YouTube (SelectPHL) accounts through Buffer
Managed Select Greater Philadelphia’s website using WordPress
Wrote advertisement and underwriting copy in the Philadelphia Inquirer and WHYY
MASTER OF ARTS IN STRATEGIC COMMUNICATION
August 2017 - August 2018
La Salle University | Philadelphia, PA
GPA: 3.82
BACHELOR OF ARTS IN COMMUNICATION (FOCUS IN PUBLIC RELATIONS)
August 2013 - May 2017
La Salle University | Philadelphia, PA
Minor in Marketing
Leadership and Affiliations
Member of the Gamma Phi Beta sorority (April 2014 - May 2017)
Held Panhellenic Affairs Vice President Position (January 2015 - December 2015)
Attended the Regional Leadership Conference in Boston, MA (February 27 - March 1, 2015)
Team Member of the B Position Foundation (September 2014 - November 2015)
SKILLS
In public relations, social media, writing, and more.
Strong writing skills
Project management
Attention to detail
Strong interpersonal skills
Strong self-structure
Very creative
Excellence communication skills
Strong willingness to learn
Reliable
SOFTWARE AND PLATFORM PROFICIENCY
Including, but not limited to...
Asana
Buffer
Google Applications, including Google Drive, Gmail, Doc, Slides, Sheet, Photo, etc.
Instagram
Facebook
LinkedIn
Microsoft Office applications, including Excel, PowerPoint, and Word
Pinterest
Salesforce
TikTok
Twitter
YouTube
Wix
WordPress
CONTACT
Sydney Stressman
Public Relations | Marketing | Social Media | Writing
Located in Philadelphia/Southern New Jersey
